It must have something to do with this period of time being a travelling time.
There seems to be more travel related deals or gifts than usual.
Here’s something from Citibank, if you hold the Citi Paragon Platinum MasterCard and shops at Paragon.
Charge a minimum of $600 at Paragon (maximum of 2 same day receipts) to your Citi Paragon Platinum MasterCard and receive a Victorinox Zip-Around Travel Kit (worth $99).
For other Citibank cardholders, the minimum spending would be $800.
Promotion is valid from 3 August 2012 to 26 August 2012.
*Please do your redemption on the same day of your purchase.